Thats right, you heard me. There is a new Vegemite on the market and it's called iSnack2.0. I'm trying to write this with a straight face but seriously (!!?) iSnack2.0??? You've got to be kidding! What were Kraft thinking?!! They're probably thinking of 'New Coke' and not damaging the core Vegemite brand but I'd argue they've done that already... by allowing such lame name for the new product! I mean is it a food spread or a technology gadget? Apple should sue. And... don't Kraft know 'i' stands for 'internet'... Blahhh as you can tell I don't like the new name.

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More here:

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